![]() ![]() It should align with how you want your product or service to make your customers feel, whether that’s a sense of security, relief, luxury, or inspiration. Integrating positive emotion into your new slogan will capture your audience’s attention. A brief statement is more impactful than a long, wordy sentence. By keeping your slogan short and sweet, it will be easier to remember. It sticks with your audience by evoking humor, emotion, or catchiness. First and foremost, the best slogans are memorable. The anatomy of a successful slogan boils down to a few key elements: memorability, simplicity, emotion, and differentiation. With this in mind, we’re here to outline how to craft your own slogan strategically. What makes for a good brand slogan?Ī good slogan can increase your revenue by over 30%! This short phrase holds a lot of power. It should be concise while still communicating something meaningful and memorable to a brand's target audience. It can be a powerful marketing tool when done right.Ī slogan’s purpose is to reinforce your brand’s identity. So what is a company slogan?Ī company slogan is a short phrase that follows your brand name in advertisements, business cards, and other marketing campaigns. But first, let’s break down what a company slogan is all about. We’ve compiled 100+ business slogan examples to kickstart your brainstorming process. Most importantly, it communicates a message that resonates deeply with Nike’s target audience. Nike’s “Just Do It” is an iconic example. Coming up with a compelling company slogan demands that you pack a punch with just a couple words. ![]()
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